Available for new projects


For modern businesses.

I help businesses streamline operations through automation, GoHighLevel systems, workflows, and scalable processes — so you can focus on growth instead of repetitive tasks.

  • GoHighLevel Expert
  • Workflow Automation Specialist
  • CRM Optimization
  • Technical Virtual Assistant
Gerald Calolang, Technical Virtual Assistant
Workflow
Specialist
About

Meet Gerald Calolang

Technical Virtual Assistant & Automation Specialist with a builder's mindset.

Gerald CalolangGerald Calolang
Hover to say hi
GoHighLevelAutomationAI IntegrationsCRM Systems

I'm Gerald — a Technical VA who turns messy manual operations into systems that quietly run themselves.

My playground is GoHighLevel, paired with Zapier, Make, OpenAI, and Twilio. Tools are just tools — what I really care about is buying back your hours and turning your CRM into a growth engine.

60+
Systems built
10k+
Hours automated
4.9★
Client rating
Problems I solve

Common business problems I fix

If any of these sound painfully familiar — you're exactly who I work with.

Before working together
  • Manual repetitive tasks
  • Leads falling through the cracks
  • Poor follow-up systems
  • Disorganized CRM
  • Missed appointments
  • Inefficient onboarding
  • Lack of automation
  • Scattered business processes
After working together
  • Automated workflows that run 24/7
  • Organized, single-source-of-truth CRM
  • Lead nurturing on autopilot
  • Instant, intelligent follow-ups
  • Frictionless customer journeys
  • Hours saved every single week
Services

How I can help

Pick a focused engagement or hire me as your fractional automation partner.

GoHighLevel Setup

Full CRM, pipelines, calendars, and SaaS configuration tailored to how your business actually operates.

  • CRM Setup
  • Pipelines
  • Calendars
  • SaaS Configuration

Automation & Workflows

Lead automation, follow-up sequences, appointment reminders, and internal process automation.

  • Lead Automation
  • Follow-Up Systems
  • Appointment Reminders
  • Internal Processes

Funnels & Landing Pages

High-converting sales funnels, lead capture pages, and booking funnels built to perform.

  • Sales Funnels
  • Lead Capture Pages
  • Booking Funnels

CRM Optimization

Audit and improve existing workflows, reporting, and pipeline visibility for better decisions.

  • Workflow Improvements
  • Reporting Systems
  • Pipeline Management

Technical Virtual Assistance

Ongoing systems management, process documentation, and admin automation so you can focus on growth.

  • Systems Management
  • Process Documentation
  • Administrative Automation

AI Integrations

Plug AI into your business — smart replies, lead qualification bots, and intelligent routing.

  • OpenAI / ChatGPT
  • AI Lead Qualification
  • Smart Routing
Process

Simple process. Powerful results.

A repeatable 6-step path from messy operations to clean automation.

Step 1

Discovery Call

Understand your business, goals, and bottlenecks.

Step 2

Business Audit

Map your current systems and find quick wins.

Step 3

Strategy Planning

Design the automation roadmap that fits you.

Step 4

Build & Automate

Configure GoHighLevel, workflows, and integrations.

Step 5

Testing & Optimization

QA every trigger, every step, every edge case.

Step 6

Launch & Support

Go live with documentation and ongoing optimization.

Featured projects

Recent systems I've built

Real engagements, real outcomes. Names abbreviated to protect client confidentiality.

Lead Generation System

Problem: Cold leads were being lost in inboxes.

Solution: Captured, scored, and routed leads automatically with instant SMS + email follow-up.

Tools: GoHighLevel, Twilio, Zapier

Before
12% lead-to-call rate
After
41% lead-to-call rate

Appointment Booking Automation

Problem: Back-and-forth scheduling eating hours per week.

Solution: Self-serve booking funnel with confirmations, reminders, and no-show recovery.

Tools: GoHighLevel Calendar, Twilio

Before
30% no-show rate
After
8% no-show rate

CRM Migration

Problem: Client data scattered across spreadsheets and HubSpot.

Solution: Migrated 14k contacts into GoHighLevel with clean tagging and pipeline structure.

Tools: GoHighLevel, HubSpot, Airtable

Before
3 disconnected tools
After
1 source of truth

Sales Funnel Build

Problem: Landing page converting under 2%.

Solution: Rebuilt funnel with clear offer, social proof, and automated follow-up sequence.

Tools: GoHighLevel Funnels, Stripe

Before
1.8% conversion
After
6.4% conversion

Client Onboarding Workflow

Problem: Manual onboarding took 5+ days per new client.

Solution: End-to-end automated onboarding: contract, intake, kickoff, and credentials.

Tools: GoHighLevel, Stripe, Slack

Before
5 days to onboard
After
Under 4 hours

AI Automation System

Problem: Owner answering the same FAQs 50 times a day.

Solution: AI assistant handling first-line inquiries and qualifying before booking a call.

Tools: OpenAI, GoHighLevel, Make

Before
0 qualified after-hours leads
After
24/7 qualified pipeline
Stack

Tools & technologies

The modern automation toolkit I bring to every engagement.

GoHighLevelZapierMakeChatGPTOpenAIGoogle WorkspaceGoogle SheetsCalendlyStripeTwilioSlackNotionAirtableHubSpotGoHighLevelZapierMakeChatGPTOpenAIGoogle WorkspaceGoogle SheetsCalendlyStripeTwilioSlackNotionAirtableHubSpot
Testimonials

What clients say

Operators who got their time — and their pipeline — back.

"Gerald rebuilt our entire GoHighLevel setup in under two weeks. Our lead response time went from hours to seconds and bookings doubled in the first month."

SM
Sarah Mitchell
Mitchell Coaching Co.
Gerald celebrating client wins
Free offer

Get a free automation audit

I'll review your current systems and pinpoint 3–5 high-leverage opportunities to save time, recover leads, and tighten workflows. Zero pitch — pure value.

  • Audit of your current CRM and pipelines
  • Workflow & follow-up gap analysis
  • AI & automation opportunity map
  • Quick-win recommendations you can action immediately
Discovery call

Let's talk about your systems

A focused 30-minute call to review your processes and surface the highest-impact automations.

What you'll get

  • 30-minute consultation
  • Walk-through of your current process
  • Automation opportunities identified
  • Custom recommendations & next steps
Schedule Your Discovery Call
No pressure

"If I can't help you, I'll tell you on the call and point you to someone who can."

— Gerald
Contact

Let's connect

Pick the channel that suits you — I respond within one business day.